Demand for Web Technology work continues to grow
As a key part of our work to help customers get more benefit from their IT systems, we’re often asked to work on systems that use web technologies, such as Microsoft ASP.NET, for either internal (’Intranet’) use, or external (’Internet’) use.
However, we’ve noticed recently that the number of requests for web technology work has increased by a factor of 20!
What has caused this change? Well, we see a number of external factors that are affecting a lot of our customers, and forcing them to revitalise their current websites, revamp their Intranet systems, or embark on new projects using web technologies.
Aside from the obvious pressure we’re all experiencing to find new ways to maintain our margins, caused by the current economic climate, here are the top ten reasons we believe have caused the increased need for web-related skills:
1. Web technologies are very useful because you can build systems that can easily be accessed anywhere in the world. With the move towards more home-based and remote working, this is becoming even more important for many businesses.
2. The Internet is an important sales channel for almost all businesses, and the amount of buying that is happening online has been growing rapidly.
3. The advances in functionality and features available on the Web have been increasing at an exponential rate. Normal HTML (HyperText Markup Language, the original standard of the World Wide Web) based ‘online brochure’ style sites are looking a little tired now compared to feature rich sites. Users expect more and businesses need to deliver or stand to lose face and business to their competitors.
4. An increasing number of businesses have fallen foul of website developers that profess to be web designers, and need to undo the problems this has caused. Designing websites and developing them are not the same thing, much the same as designing anything and building it is not the same (think of architects and builders - you wouldn’t want one doing the other’s job!). A good deal of good web design is firmly in the court of graphic designers, who know what makes promotional material look and feel aesthetically pleasing. Pure developers on the other hand often make things look technical and cluttered, which is usually the opposite of what people are trying to achieve.
5. The search engine rating processes have changed to an extent where websites that stay the same are not being prioritised like they used to be. It’s now important to have lots of changing content on your site, to interest both your customers and the search engines. Hence the reason that business blogging has become so popular.
6. Internet users have now broken the 5 search term barrier so, instead of searching simply for ’shoes’ or ‘brown shoes’, they are entering complex terms such as ‘brown leather size 9 oxford brogues’. This makes it essential that search engines know the specifics of your product or service and businesses are having to revisit their websites to deal with this change.
7. Location has also become a big thing now for search engines like Google, so sites now need to be optimised for localised results.
8. Using systems that only require browsers, like Internet Explorer, to be able to gain access, make them simple to implement and change, as all the clever work is going on at the server end of things. Changes can be made without needing to re-deploy the application onto individual computers.
9. Technologies such as Microsoft ASP.NET are providing increasingly powerful facilities to integrate with back office systems, and integration is a vital way to increase efficiency and get more value out of IT - something that we all need to be doing more of.
10. There is a continuing move towards ’software as a service’, i.e. the provision of applications that are not installed locally on your computer or server but are managed and charged for centrally. For example, providing Microsoft Office via the Internet. Web technologies provide a very efficient and cost-effective way to deliver software applications on this basis.
Of course, we don’t mind the current trend at all. In fact, it’s quite helpful to us because it makes keeping the right skills available for our customers easier. Not to mention that we’re getting very good at delivering web technology projects now, with all the practice we’re getting!
If any of these issues are affecting your organisation and you would like some free advice about how to proceed, please just drop us a line from our contact page http://www.eximium.net/contactus.asp.