Business owners increasingly clinching deals on the move
Nearly half of UK SME bosses have won business by being able to respond to prospects while on the move, according to a survey by Research In Motion. The research also suggests that the majority of SME decision makers are out of the office for significant periods at least twice a week.
The need to juggle business requirements and communications on the move is therefore of vital importance. Two thirds of respondents said that ‘regular communication’ and ‘reacting quickly to queries’ are the two most critical aspects in successful relationships with customers.
However, despite 65 per cent of SMEs stating that keeping in touch with business stakeholders is ‘very important’ or ‘important’, nearly a third still use letters as the preferred method of communication.
“It is commonplace for SME owners to spend large amounts of time out of the office, and multitasking is often essential to keep their business moving,” said Derrick Cameron, MD of Eximium.
“However, customers and prospects expect a certain level of service and speed of contact regardless of whether they are in the office or not. It is becoming ever more important to use reliable mobile solutions. They are essential to the success of SMEs in the UK and across Europe, so adopting the right tools and procedures from the beginning is key to long term success.”
The proportion of SME bosses who have clinched a deal while out and about is around 62 per cent across Europe, rising to 86 per cent in Spain.
This entry was posted on Monday, May 26th, 2008 at 10:48 am and is filed under Business Solutions, IT Consultancy, News . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
