Britain tops poll for social networking sites
It seems that the UK has topped the poll for at least one area in Europe – we are the keenest users of social networking in Europe, spending more time on them than anyone else across the continent.
In fact, 4 out of 10 adults in the UK regularly visited social networking sites during 2006 - more than anywhere else in Europe - according to OFCOM figures published this month.
Last year, users spent on average 5.3 hours per month on the sites and returned to them 23 times during each month. The UK led the way in a number of other areas, with slightly more than half of all UK households having a broadband connection by the end of 2006 - edging ahead of the US.
“These finding have an impact on 2 important areas for British businesses” says Derrick Cameron. “First of all, how much time is spent on these sites during work hours, and what are companies doing to monitor the situation. Secondly, what are companies doing to make the most of the popularity of these sites – in terms of a presence” he concludes.
This entry was posted on Thursday, December 13th, 2007 at 1:58 pm and is filed under Business Advice, IT Consultancy, News . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
